Our environment has a profound influence on us. For example, interior design has been shown to impact how we behave and feel, which explains our interest in the subject. Home and Garden Photography not only provides inspiration for our own living spaces but also often satisfies our curiosity about how other people live. It’s a reliable staple across mainstream media and less subject to trends and ups and downs than other photography genres.
Red Bull is not only at the forefront of jaw-dropping stunts but they are also exceptionally good at capitalizing on the hype. This has made their brand one of the most recognized in the world and synonymous with outdoor and adventure photography.
When we think of video, we naturally think of moving images as the main component. Yet a comprehensive study for the Journal of the Audio Engineering Society found that audio quality had a significant influence on how viewers rated a video. In the experiment, the study participants were more likely to dislike a video when the audio quality was poor than a clip with poor image quality. So, to achieve that high-production value feel, many directors opt to hire a sound stage. This allows them to cut out external sounds and gives them higher control (depending on the studio) over the acoustics.
Aerial photographs can not just convey a lot of information with one picture, but also tend to lift the spirits. There is something very special about the birds-eye view, which inspires photographers and viewers alike. Chandler Borries is a US travel, outdoor, and aerial photographer based in Lisbon. He started shooting aerial photography while traveling in Australia and says,
Since I was young, I wanted to learn how to fly. The perspective from above always intrigued me. I love telling a story with a drone as it gives you a different perspective and worldview.
Finding a publisher to take on your project and print your book may take years, and proposal rejections can feel demoralizing. Suppose you’ve invested a significant amount of time and energy into photographing a project or want to showcase your portfolio without jumping through hoops of submitting to publishers — in that case, self-publishing a photobook is a viable option. [Read More…]
There are three avenues for publishing a photobook — traditional publishers, independent publishers (also known as indie presses), and self-publishing. This article will take a deep dive into indie presses. They are known for printing highly creative, beautifully crafted books that are as unique in design as the art that comprises their pages. The book becomes an extension of the photographers’ project — an art object in its own right.
Large traditional photobook publishers are highly selective in their choices of what photography books they publish. They must carefully consider the artist’s reputation and the project’s marketability while also examining profit margins before publishing a photobook. From the design process to the book’s production, distribution, and marketing, their investment is enormous, involving many people to bring the book to fruition. Publishers like Phaidon, Chronicle Books, Damiani, and Steidl publish successful fine art photographers who have a base of collectors, gallery representation, and museum exhibitions. Traditional publishers assume the financial burden of the book — from design and production to marketing and distribution, with the photographer earning a percentage of royalties on each book sold, thus separating them from other publishing avenues.
The number of photobook publishing companies has increased dramatically over the past two decades. Before 1999, there were approximately 92 presses compared to over 480 operating in 2021. Additionally, a photographer’s desire to publish photobooks has grown — as a means of self-promotion and self-expression. The accessibility to design tools and print-on-demand services has made it so that anyone can publish their work. But should they? This series of four articles will examine the ins and outs of photobook publishing. From traditional publishing houses to independent presses and self-publishing.
If you are a commercial photographer, it’s not surprising if you find yourself juggling a good half-dozen tasks. Spreadsheets may keep you organized to a certain degree, but Excel can’t send automated emails to your contacts, invoice clients, or remind you of meetings with vendors. If you are starting to feel overwhelmed, it may be time to consider using a Customer Relationship Management (CRM) tool.
A CRM is an application that allows you to manage all the interactions you have with leads, customers, and vendors so you can run your photography business more effectively.
Jemma Dilag, a Wonderful Machine photo editor and consultant explains that many photographers don’t feel they have a budget for CRMs or are hesitant to learn a new program.
It comes down to your needs — a small photography business has very different needs than a large commercial studio. First, define your needs, then find a CRM that works for you.[Read More…]
There’s a reason that 64% of small businesses use email marketing to reach customers. Email marketing is a valuable tool for photographers to promote their work to potential and existing clients. Virtually every person on the internet has an email address, and email marketing is an effective way to send messages directly to customers and gain prospective clients by reaching an already engaged audience.
Unlike social media, your message is delivered to your audience by you “personally” through your own channel via email marketing. There’s no fickle algorithm standing in your way, and you don’t have to worry about the website crashing. Another reason to invest your time in email marketing? A recent study by Campaign Monitor found that email marketing provides the highest ROI for small businesses.