With film cameras, taking a photo used to be a process. But now, with smartphones and digital photography, all of us have a high-end camera in our pockets at all times. It’s estimated that people took a whopping 1.2 trillion of photos in 2018! But have you ever thought about an impact this has on us? How photography affects our mood and memories in the modern era? Peter Rubin of WIRED decided to explore it, and he brings some interesting findings in this 10-minute video.
We’ve written about building a brand as a photographer or a filmmaker. Branding sure involves many different aspects and requires a lot of effort and skill, but have you ever thought about sound branding? Sonic branding experts Andrew Stafford and Steve Milton discuss this topic for WIRED. They explain the psychology behind many sounds that you’ll instantly recognize. Messenger chat, Skype call, Mac startup sound… What makes them so recognizable and what are they telling us?