Buff, through a company carrying his name, has been creating studio flashes since 1981 when he introduced the game-changing White Lightning flash.

In 2001, realizing the potential of the digital photography revolution and the changing market, he started selling the smaller, cheaper and friendlier AlienBees Flashes.

His most recent flash unit, the Einstein E640, has also been a huge success and it used by amateurs and professionals alike.

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