When images first leaked of a white Leica, I thought it looked absolutely stunning. I knew it was going to be well outside of my budget, but I didn’t expect the price tag it’s been given. The White Edition Leica M10-P has now been officially announced. A US price was not released, but the UK price is £12,750, which works out to around $16,700. Of course, you don’t just get the camera for this price. No, that would be silly. You also get a silver chrome Summilux-M 50mm f/1.4 ASPH lens.
Cards on the table, I’ve never really seen the appeal of Leica vs the other brands. Or, to put it more accurately, I’ve never really got why they cost so much more than other cameras offering a wider range of features. I’ve never had any desire to even own a Leica, but this kinda makes me want to.
Nokishita has posted some images of a white (except for the little red Leica logo) Leica M10 to Twitter as an “unpublished limited model”. They’ve also posted photos of an M10-P “Ghost” edition they say will also be announced at some point soon.