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Ten common photography website mistakes (and how to fix them)

When we think about websites, search engine optimization (SEO) is often top of mind. How is Google ranking you against other similar photographers? Are you showing up on the first page of search results? There’s no doubt SEO is important for every photographer to consider. However, there are some big misconceptions when it comes to SEO.

“Photographers first need to nail other aspects of their sites,” says website designer and PhotoShelter certified consultant Alex Vita. “That’s where I stand when it comes to SEO. I know the power of SEO, but not at the expense of huge user experience issues and mistakes.”

Before you focus on improving your page ranking, you need to make sure your website is easy to navigate, features great photos and a great user experience. Without that, your SEO efforts will largely be futile.

Below, we’re breaking down ten website mistakes we see on a daily basis. From broken links to missing contact info to repetitive or absent metadata, see how your site stands up.

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Everything you need to know about building your web presence

Years ago, simply having a good website was enough for a photographer. Updating your site once every year was okay, and it basically existed as a digital version of your print portfolio. It was not the primary way that potential clients evaluated you. Today, it’s a vastly different landscape. You’re no longer limited to just having a website — or at least you don’t have to be. The internet offers savvy and ambitious photographers dozens of possible avenues to make themselves known to potential clients. To take advantage of them, you need to build your web presence.

Self-promotion is essential to creating an online presence — increasing your visibility and establishing yourself as an authority, expert, ninja, or whatever. After all this time, you finally get to tell the world how great you are!

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Do I still need a photography website in 2019?

Before the rise of social media and the ubiquity of apps like Instagram, photographers established and flexed their brands through their personal website and blog. The photographer website supplanted the printed portfolio, for the most part, offering photographers a way to showcase their work with a remote audience of photo editors, customers, and fans.

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BluDomain Killed My Website and Email – What’s Next?

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A few weeks ago I noticed that I had not received any new emails for a day or two. Odd I thought, but it’s summer and maybe people are just on holidays.

This was a day before I was leaving for a trip, so I was in the process of checking in my family for our flight, and making a number of last-minute AirBnB reservations…using my email – which I quickly realized was offline.

What was a minor inconvenience became a major problem – I thought maybe my account had expired or something had gotten disconnected in my email settings. OK, that shouldn’t be much of a problem, so I opened a support ticket with my website hosting service BluDomain…which is when I learned that not only was my email offline, my entire business website had been permanently deleted, and was unrecoverable.

This is now an emergency.

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Adobe Portfolio Allows CC Subscribers to Build Personalized Websites In Minutes

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Adobe released a new feature for the photographers and other creative using its Creative Cloud services, which promises to help build a personalized portfolio website in minutes.

Seeking to assist creatives in sharing the work they create using its software, Adobe Portfolio will automatically sync projects with the user’s Behance profile

The new tool is already available.

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