Even as Instagram has largely displaced most photographers’ blogs, a professional website that displays your portfolio is still a vital marketing tool for commercial and editorial photographers. While Instagram is a great engagement tool that allows you to spontaneously connect with customers and widen your reach, your website is an owned channel that provides you full control of how you present your work and what you communicate directly to your audience. Neglecting any part of your web presence as a professional photographer can spell disaster but your website must be clean and up-to-date, as its the first place clients will go to consider your work for a project.

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