This is probably the most practical and one of the least creepy ways I’ve seen deepfake technology being used since it was initially created. While it’s had some very impressive showcases, particularly as an alternative to badly CGI’d versions of actors looking years younger than they are or even bringing them back from the dead, this application is a little less drastic and a little more seamless.
In what is being termed “vubbing”, deepfake technology is being used to generate new frames when lines are changed in post or certain things (like profanity) are cut out completely in order to appease the censors (the MPAA, in this case). With deepfake technology falling far below the budget of reshoots, it makes a lot of sense, but that the technology has come this far so quickly is also very impressive.
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