“Let’s fix it in post.” It’s a problematic phrase heard whenever a production crew is unable to “get it right” on set. It’s also a sentence that elevates those people in “post” to the rank of miracle workers, and perhaps they are.
We’ve all seen them thousands of times, the ubiquitous fast food advertisement flickering across the screen for 30 seconds while we catch up with our favourite series. But we rarely put much thought into how they are made. Or how much effort and money is put into shooting them.
Or normal people don’t at least. If you’re like me, the ads often fascinate you as much as the programs do. Trying to reverse engineer the lighting or camera moves in our minds becomes irrestible. This excellent video from Business Insider takes you behind the scenes at a commercial food production video shoot at The Garage in Brooklyn, New York, and it’s fascinating.