In an April 2016 interview, Mark Zuckerberg told Buzzfeed News, “I wouldn’t be surprised if you fast-forward five years and most of the content that people see on Facebook and are sharing on a day-to-day basis is video.” Given the proliferation of video features available on millions of smartphones – from image stabilization to incredible 240fps slow mo – it’s no surprise that more and more people and brands are experimenting with moving pictures. Even the venerable portrait is moving away from being strictly medium into something more dynamic.

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