Instagram may be starting to change as we know it. Going from the platform of quick posts and instant gratification and branching out into long-form video content. At least, according to the Wall Street Journal. Yes, hour-long vertical videos. It’s a strange prospect, but as Engadget suggests, it’s not outside the bounds of reason.
Facebook has been putting a big focus on video content recently, and as they own Instagram, it’s a natural potential progression. And it’s a lot more advertising revenue for Facebook (which they need, given the number of people ditching Facebook-owned platforms lately).