user generated content

Brands and marketers are increasingly reaching out to social media users for “user generated content” (UGC).

Usually, you will receive a friendly request from the social media account of a brand or a marketer that would like to re-publish or use an image or video that you have previously shared to social media.

Effective marketers will find a way to stoke your ego a little, it’s a pitch that most social media users (myself included) are inclined to accept without a second thought.

If you’re on Instagram, they will usually ask you to simply reply with a specific hashtag.

But before you submit your user generated content (UGC) to a brand or marketer you need to know your rights – you are being ripped off.