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Do not submit user generated content to brands or marketers – know your rights

User generated content rights for brands and marketers

Jun 2, 2018 by JP Danko 3 Comments
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Brands and marketers are increasingly reaching out to social media users for “user generated content” (UGC).

Usually, you will receive a friendly request from the social media account of a brand or a marketer that would like to re-publish or use an image or video that you have previously shared to social media.

Effective marketers will find a way to stoke your ego a little, it’s a pitch that most social media users (myself included) are inclined to accept without a second thought.

If you’re on Instagram, they will usually ask you to simply reply with a specific hashtag.

But before you submit your user generated content (UGC) to a brand or marketer you need to know your rights – you are being ripped off.

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Alex Baker is a portrait and lifestyle driven photographer based in Valencia, Spain. She works on a range of projects from commercial to fine art and has had work featured in publications such as The Daily Mail, Conde Nast Traveller and El Mundo, and has exhibited work across Europe

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