In 1994, diver and photographer Carl Roessler captured ‘Maddened Attack’, an image of a shark taken off the southern coast of Australia. Four years later Apple Computers Inc. licensed the photograph to use during a presentation wherein Steve Jobs used the image to cheekily illustrate that Apple’s new PowerBook G3 laptop computer could eat the competition (shown in the video below just after the 9 minute mark).
Until now, there had been no issues with the usage and licensing of ‘Maddened Attack.’ However, prefacing one of the most climactic scenes of Universal Pictures’ new Steve Jobs biopic, the image makes an unwelcome appearance, as Steve Jobs, played by Michael Fassbender, humorously debates with a coworker what image of a shark should be used in the keynote presentation.[Read More…]
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