truth in advertising Archives

ASA rules that Apple can claim the iPhone X shoots “studio-quality portraits”

Jun 28, 2018 by John Aldred 15 Comments

Back in March, Apple started showing an advertisement on UK TV for the iPhone X. It claimed “radically new cameras with Portrait Lighting. Studio-quality portraits. Without the studio”. Not everybody was impressed by this claim, and two filed a complaint with the UK’s Advertising Standards Authority.

They alleged that the claim “Studio-quality portraits” was misleading and could not be substantiated. Well, it seems it’s not all doom and gloom for Apple right now. After an investigation, the ASA have examined the complaints and ruled that yes, Apple can make that claim.

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From age 0 to 100: this video shows aging of our skin in only 60 seconds

Nov 24, 2017 by Dunja Djudjic Leave a Comment

Many people don’t feel comfortable in their own skin. Imposed beauty standards and too much Photoshop in ads don’t help at all. Norwegian pharmacist Vitus have created an ad that might help people feel good in their own skin and meet all the changes that will come with aging.

The ad shows how out skin changes over a lifespan of 100 years – and it all fits in only 60 seconds. There’s no heavy retouching, just pure, natural beauty of skin of all ages and colors.

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How Would Classic Paintings Look If Botticelli, Raphael and Goya Had Photoshop

May 20, 2014 by Udi Tirosh 5 Comments

If you’ve been reading this blog for a while you know that we love to call out the way that commercial work overuses Photoshop. But What if the great masters had the liquify brush tool at their disposal? Lauren Wade of TakePart explores this question in a most interesting way.

She takes great masterpieces such as Birth of Venus by Botticelli, Nude Sitting on a Divan by Modigliani and a few other classics dating back as early as 1400ac and gives them the same ‘small boost’ that celebrities and models get on a usual basis. (so much so, in fact, that the US considers banning Photoshopping from ads altogether).[Read More…]

Truth in Advertising Act: A Bill That Wants to Regulate Photoshop in Advertisements

Apr 19, 2014 by Maaz Khan 20 Comments

H.R. 4341, also known as the Truth in Advertising Act, is a bill being introduced to Congress. Sponsored by Ileana Ros-Lehtinen (R-FL) and Lois Capps (D-CA), the bill intends to do exactly as its title would suggest: monitor how distorted advertisements are allowed to get. More specifically, it’d be going after the excessive use of Photoshop that we see so present these days.

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