This is an interesting case, but it might be an odd one to try to wrap your head around. Irish YouTuber Mark Fitzpatrick, otherwise known as Totally Not Mark, who has over 700,000 subscribers woke up one December morning to more than 150 copyright claims from Japanese anime company, Toei Animation – creator of shows such as Dragon Ball Z, One Piece and Slam Dunk – which threatened about three years worth of Mark and his team’s work.
According to reports, Mark says some of the content didn’t even include content owned by Toei and were simply how-to videos, explaining how to draw anime characters. It’s also believed that Toei had even asked Mark to do promotional work for them in the past. On the surface, it seems open and shut for YouTube, but it’s made them completely change how they implement “Fair Use” around the world.