The Olympics in Tokyo this year was something of a surreal one. For a start, it was supposed to take place last year, but it just felt quite different to Olympics of the past, particularly when it came to attending as a photographer. Many report having to face certain protocols that haven’t existed in the past due to the coronavirus pandemic, which has made things challenging.
For Canon, though, a Gold Partner of the Tokyo 2020 Games (yes, it’s still called that), it was very much a success. They recently posted an announcement stating that 55% of the camera used by professional photographers to document the Olympics were Canon – beating out all of the other brands combined.