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Tim Wallace

Being Mr. Green

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I get a lot of emails from people asking how I manage to bring in so many new clients as well as keeping the ones I have to build my business.

One thing that I wanted to share here is the basics of how you might view winning a client and the actual reality of things from the client’s perspective.

To be successful, you need to be able to give your clients what they want; you may perceive that to be a set of amazing images. However, just doing that is not going to get you across the line. You are a professional photographer, so it’s your job to produce high-quality photography, it’s not your selling point…

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Rant: Stop asking dumb questions – that’s not what photography’s about

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Being a photographer is not something that you do, it’s something that you are.

I get emailed a lot by people about equipment, settings, photoshop editing and all manner of ‘technical stuff’. I also get asked a lot about what my top advice is for taking better pictures and the answer is not in a plugin or a shiny new camera…

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It’s not about the gear, it’s about the sweat you put in!

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I get asked a lot by people about equipment and settings, photoshop editing, and all manner of ‘technical stuff’.

I also get asked a lot about what my top advice is for taking better pictures, and the answer is not in a plugin or a shiny new camera. I find it funny that as photographers, when somebody outside our trade asks about a great picture that they have seen that as photographers, we often answer, stating that the camera is just a ‘tool’. No camera can make you take better pictures. However, when I see photographers discussing images online, I often read people banging on about ‘what settings were used’ what model of that camera did you use. What lens, what F stop and chewing on about if they had used this or that, and why don’t they use this or that…

My thoughts on this are simple, and after reading one such exchange earlier, I just wanted to write something here, I guess on what I think personally.

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Are you struggling with your photography business? Perhaps you’re taking the wrong approach

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I get emails every week from people asking how I manage to bring in so many new clients all the time, as well as keeping the ones I have to build my business. Each year, I give a business masterclass in Zurich talking all day about this very subject.

However, one thing that I wanted to share very quickly here is the basics of how you might view winning a client and the actual reality of things from the clients perspective.

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This photographer’s response to a Shoot For Free request is a complete business class

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Tim Wallace is a top-notch photographer, he has shot for McLaren, Peugeot, Lexus, Aston Martin, and a bunch of other global clients. It’s always fascinating to me how some “potential clients” approach Tim Wallace for free work. It fascinates me, even more, when Tim takes the time to converse with them. The result of Tim patiently explaining to the client why he will not work for free is absolutely hilarious. Other than that, it serves as a good reminder to always be aware of your value.

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One photographer’s response for a $12,000,000 renovation asking for free prints

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We love Tim Wallace. We love him for his stellar, high-end photography (check it out). We also love him for his wit, and for fighting the war-of-value fo the photography industry.

Take this email for example. Tim got an email from a  ‘high-end interior designer’ based in California asking, not only for free prints but actually asking for the high-res source files.  Tim’s response is nothing but priceless, and should be rewad by all photographers that are promised “exposure for work”.

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One photographer’s rant about shooting BTS on high-end jobs

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Tim Wallace is a high-end car photographer, while he is not restricted to cars, you’ve probably seen his work with Porsche, Lotus, Ford, Aston Martin, and others on one media or another. I’ll admit, I stalk him on social media, because he produces stellar images, but also because he is a witty guy, and his insights are fun to read.

This rant of his, caught my eye and I think it’s spot on to the point of epic, so I asked Tim’s permission to share it with DIYP readers:

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