In a recent article on Japanese outlet Newswitch, Ricoh CFO Shun Kawaguchi says that the company is looking to essentially dump some of its business in order to be able to focus its time and money on more lucrative areas of the company. There was no explicit mention of Pentax, Ricoh’s own branded cameras or the Theta series of 360° cameras, although logically, they might be some of the first up for the chopping block – and probably in that order.
Pentax’s defiance of market trends and its steadfast refusal to enter the mirrorless market could be its downfall. Who could’ve seen that one coming, huh? Pentax proclaimed in 2019 that users would start switching from mirrorless back to DSLRs within 1-2 years. Well, it’s 2022, and that hasn’t happened. In 2020, they reaffirmed their commitment to DSLRs. And just last month, they released the entirely underwhelming Pentax KF – which is basically just a K-70 with a flippy-out LCD.