Brands want to be seen by as many people as possible. They’re businesses. They need to make money. It’s their only reason for existing. But there are right ways to get your products out there and there are definitely wrong ways.

Outdoor clothing company, The North Face recently hired ad agency Leo Burnett Tailor Made for a campaign which manipulated Wikipedia content to put The North Face products in photos that illustrate the content on the site. They even showed off how and why they did it in a video.

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