Last week Target announced that its forthcoming swimwear advertising campaign will be Photoshop-free. It’s an approach that I endorse, and I was intrigued to see some of the comments on the article here on DIYPhotography. Don Barnard suggested that having a traffic light system, a little like the nutritional content warnings on food packaging, showing how much manipulation images had undergone would be a good idea.
All I want is a simple pie chart symbol in the bottom corner of every commercial image that indicates the extent that photoshop has been used to alter the models appearance. Food has labelling, so should the images used for health, fitness, food and beauty products.
It’s not a bad suggestion at all, but I have my reservations about it.