There was a lot of upset with the recent announcement that Micron were to discontinue the Lexar brand. A lot of previous and potential customers became concerned. Is support going away? Should they switch to a different brand? If they buy now, are their warranties still good? I know quite a few photographers who made the overnight switch to SanDisk without a second thought.

But now, it seems that Lexar will be just fine. Micron have sold the brand to Chinese flash storage company, Longsys. As a leader in consumer flash storage, it seems that the Lexar brand is definitely staying. Their mission is “to make Lexar the go-to brand for high-performance removable storage”. They also say they’ll be expanding on it to provide even more solutions in today’s big data and wireless landscape.

[Read More…]