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Fujifilm apologises for colour negative and slide 35mm film shortage – and it may not end soon

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Fujifilm has posted a notification on its website apologising for the lack of availability of its 35mm colour negative and reversal (slide) film. They expect that things will be pretty tight for a while due to the availability of raw materials. Fuji cites some specific films in its apology and says they’re currently taking measures to help “ensure a stable supply of products” as quickly as they can.

The cynic in me wants to say that this is a prelude to discontinuation. Fuji has a habit of doing that, even when there aren’t global shortages of raw materials. Something becomes difficult to get and then they just decide “well, the market’s too small anyway” and then just discontinue the product. I hope this isn’t how it turns out, but this is Fuji we’re talking about.

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These are the film stocks Fujifilm will abandon in 2018

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Every few months it seems like Fujifilm are going a bit less “film”. To the point where they should probably get ready to just drop the latter half of their name altogether. In the latest round of culls, Fujifilm have announced a few more film stocks and formats that are going to be disappearing in 2018.

Fujifilm seem hell bent on killing off their film products entirely. Well, if that’s their plan, they’re certainly doing a good job. Many film photographers have already made the switch to Kodak & Ilford films due to the doubt over Fuji’s future. Kodak’s decision to bring back Ektachrome has also aided a few choices.

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35mm film multipacks and large format stocks being discontinued by Fuji

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It almost feels like Fujifilm want to forget that part of their name includes the word “film”. They seem to be doing everything they can to kill it off in the last couple of years. Last year, they discontinued several much loved film stocks and hiked the price up on the rest. At the beginning of 2016, they increased the price again and killed off FP-100C.

Now, Fujifilm Japan announce that more film multipacks and large format stocks are to be discontinued. If my translation of Google’s translation is correct, it seems there is simply just a lack of demand.

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