Grip is a completely undermined part of what we do as photographers and videographers. My cinema peers know what I’m talking about when I say that grips are absolute geniuses in their craft. I have seen people do amazing things with seemingly nothing, and after years of working next to some pretty professional people, I’ve accumulated a lot of appreciation for the work they do and the solutions they provide.

Manfrotto has an excellent line of grip accessories, everything from magic arms, to nano clamps, pumps, and a bunch more stuff! The problem is that it’s hard to recognize that a piece of equipment labeled as one thing, can actually be used for another. In the video, I discuss three nitty-gritty tactics I use outside of the comfort zone of a product description. And that’s really what I advocate when I try to get people excited about grip. You don’t necessarily have to be solving a problem, you can just be enhancing your workflow or creating options!

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