Subscriptions

In December, Capture One announced that they were ditching their annual release cycle, changing its perpetual license model and switching primarily to a subscription model with more frequent releases. It’s a good compromise between only offering infrequent updates vs the lifelong subscription model of companies like Adobe and Autodesk. Capture One was offering the best of both worlds.

The only question that remained was over the announced “Loyalty Program” (or “Loyalty Scheme”, as it was called then) for Capture One users. The details hadn’t been published yet, although we knew it would be replacing the standard upgrade pricing system available under previous versions. Well, now, Capture One has published exactly what it all means and how it impacts you, the user.

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Capture One has sent out an email to customers stating that changes are coming to its perpetual license model. It’s doing a bit of an Adobe and switching over to a primarily subscription-based approach, with new features being added to the application as they’re developed and become available rather than doing a major update each year. This has a few implications for existing perpetual license holders, but it’s not really a bad thing.

The new method of updating the application regularly with new features and there no longer being an annual release cycle means that we won’t see a Capture One 24 being released next year. Perpetual licenses will not see new features coming, either, although they will receive bug fixes. Upgrade pricing is also going to be disappearing, too, in favourite of a mysterious “loyalty scheme” model.

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