I spent many, many years working in a busy studio that focused on quantity over quality. As photographers working there, we did our best to push back against this where we could, but sometimes you only had 20-30 minutes with a client to achieve a handful of different looks and sadly this invariably led to you often reverting to the simplistic, yet professional looking white background shots out of necessity.
It was ultimately the repetitive nature of this white background work that spawned my gelled lighting that many of you know today. It really was a simple case of ‘shoot something different or go mad!’.
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