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The problem with “Fix it in post” and “Get it right in the camera”

Apr 6, 2021 by Joe Edelman 8 Comments
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It’s time we put some updated sensibilities’ behind the statements “fix it in post” and “getting it right in the camera”.

A few people mentioned these phrases to me recently and honestly, I was surprised to hear how they interpreted the meaning behind them.  I was even more surprised and disappointed when I posted the topic on social media today and quite a few people weighed in with very strong opinions and RULES for how things should be done.

I know, I know — I shouldn’t be surprised by people arguing their opinions on social media.

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7 Special Effects That Anyone Can Do For Free

Jun 15, 2015 by Udi Tirosh 5 Comments
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If you look at any of today’s high-end commercials you’d soon waive them off with ‘that was done in post’ kinda comment and or most you’d be right. But in this short flick cinematographer Matthew E. Rosen of underground logic shares 7 tips on shooting low budget / high-end look special effects.

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Alex Baker is a portrait and lifestyle driven photographer based in Valencia, Spain. She works on a range of projects from commercial to fine art and has had work featured in publications such as The Daily Mail, Conde Nast Traveller and El Mundo, and has exhibited work across Europe

Dave Williams is an accomplished travel photographer, writer, and best-selling author from the UK. He is also a photography educator and published Aurora expert. Dave has traveled extensively in recent years, capturing stunning images from around the world in a modified van. His work has been featured in various publications and he has worked with notable brands such as Skoda, EE, Boeing, Huawei, Microsoft, BMW, Conde Nast, Electronic Arts, Discovery, BBC, The Guardian, ESPN, NBC, and many others.

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter - and occasional beta tester - of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

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