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Gear really doesn’t matter, its all about the story

Nov 4, 2018 by Matthew Parks 2 Comments
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Photography is a wonderfully dynamic form of expression. It is technical, artistic, timeless, evolved. We are in a phase in the industry where cameras and lenses are being designed to take images of mind-blowing quality. They are getting sharper and producing better color than ever before. Autofocus systems are to a point where you can tell the camera which eye to track. The focus of the industry has undoubtedly shifted toward technical perfection.

However, amidst the ever-improving image quality, we often lose the emotional connection that images from generations past have. The more we focus on how sharp the lens is and what settings someone used, the more we forget about why we started taking photos in the first place.

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Does gear really matter?

Dec 10, 2017 by Lee Herbet 19 Comments
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Does the gear you use matter? Well, as with most questions, yes… and no.

As someone who makes their living from using a camera should I be worried when I see how easy is it for “normal people” to take amazing photos?

We live in a golden age for people who love using cameras. I think it would be hard to get a camera these days that takes a bad picture or video in even semi-decent conditions. Even my iPhone produces amazing photos and video considering how small that lens and sensor is.

I was recently at an Australian Cinematographers Society meeting and I got talking to another, more mature, cinematographer and a young film student.  The film student was telling us that he had a really great idea for a story to shoot, but he couldn’t do it because he didn’t have the money to rent a fancy camera. Almost as one, both I and the other cinematographer asked him if he had a camera on his phone (and, let’s be honest, who doesn’t these days). Both of us told him the same thing: take the camera you have and go shoot your story.

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Alex Baker is a portrait and lifestyle driven photographer based in Valencia, Spain. She works on a range of projects from commercial to fine art and has had work featured in publications such as The Daily Mail, Conde Nast Traveller and El Mundo, and has exhibited work across Europe

Dave Williams is an accomplished travel photographer, writer, and best-selling author from the UK. He is also a photography educator and published Aurora expert. Dave has traveled extensively in recent years, capturing stunning images from around the world in a modified van. His work has been featured in various publications and he has worked with notable brands such as Skoda, EE, Boeing, Huawei, Microsoft, BMW, Conde Nast, Electronic Arts, Discovery, BBC, The Guardian, ESPN, NBC, and many others.

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter - and occasional beta tester - of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

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