Following the recent announcement, Artlist has launched a full-featured beta version of its stock footage service Artgrid. It promises to “reinvent stock footage,” offering up to 8K stock footage to filmmakers, unlimited downloads and use, the option of commercial use and much more.
When you can’t shoot it yourself, finding footage to add a little something to your video can be difficult or expensive. Popular royalty-free music subscription service, Artlist, is looking to change that, though. They want to apply the same model they use for their music to stock video footage with their new service launching in Spring, Artgrid.
Last week, a leaked video created by Google X’s head Nick Foster created quite a stir on the web. The Selfish Ledger video paints a scary future where technology increasingly makes decisions for humans. It explores the idea of “Lamarckian user data” which uses collected information to improve the lives of the future generations. Of course, this concept raises a lot of ethical concerns. But apparently, that’s not the only issue Google is dealing with in this video. Recently, BBC interviewed filmmaker Phillip Bloom who accuses the tech giant of using his stock footage without compensation. That’s a big deal considering the company sees itself as a champion of protecting copyright on the internet.
B-roll is a fact of life for anybody shooting or editing video. It’s essential. Whether an interview, talking head piece, or something a little more cinematic. It helps to break up the monotony of a single shot, it adds context, perhaps injects a metaphor or two. Many of us will film b-roll ourselves during the course of our production.
Sometimes, though, you need a clip that you just can’t shoot yourself. That’s where stock video libraries can step in to save the day. Do you need two men pointing at an office file? An angry man stuck in traffic? Happy couple walking on the beach? “We got that b-roll” has everything you need. Created by the team at Cream Sketch Comedy, it’s a very humorous take on the topic.
Stock footage and stills are used for more purposes than we can imagine, but they are often used in political campaign ads, even if the message they send is sometimes a little confused.
In Marco Rubio’s case, it sends the message that his editing team aren’t very good at proofing the footage they license.
In the opening sequence of this Reagan-inspired video, voiced over by the phrase “It’s morning again in America”, we see a the sun rising over the Canadian city of Vancouver, originally shot by Guy Chavasse last year.
Stock footage isn’t particularly known for engaging content. I know this because I have hard drives full of dull video clips and stock photos that I’m still trying to come up with ways in which I can actually use it. That’s part of why I love it when creatives come up with non-traditional applications of stock video and photos. A perfect example is in this YouTube users quirky video, “She A Go”. He mashed together a bunch of mundane stock clips of office workers and laid the most perfectly mismatched soundtrack on top of it. Set to DJ Rashad’s “She A Go”, those infamously stuffy stock footage “co-workers” suddenly get a whole lot more interesting to work with.
Check it out: