There’s a reason that 64% of small businesses use email marketing to reach customers. Email marketing is a valuable tool for photographers to promote their work to potential and existing clients. Virtually every person on the internet has an email address, and email marketing is an effective way to send messages directly to customers and gain prospective clients by reaching an already engaged audience.

Unlike social media, your message is delivered to your audience by you “personally” through your own channel via email marketing. There’s no fickle algorithm standing in your way, and you don’t have to worry about the website crashing. Another reason to invest your time in email marketing? A recent study by Campaign Monitor found that email marketing provides the highest ROI for small businesses.

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