About a week ago we reported on GoPro stock plummeting after Apple was granted a patent for wearable cameras, but thanks to an announcement made by the NHL and GoPro on Friday, GoPro stocks are making a swift recovery (up 6.5% at the time of writing). The announcement detailed a deal between the two which will put GoPro 4’s on professional hockey players during game play with the idea that the footage from the cameras will be used for live broadcasting.
“…to date the footage has been restricted to a post-production workflow with memory cards being shuttled back to the truck to provide a look back at the action. This new solution will be the first time official GoPro products are used to transmit the action in high definition, allowing for integration into a live television broadcast.”
This announcement comes a week after GoPro announced it’s partnership with Vislink to equip their cameras with the capability to broadcast sporting events live in high definition. In that announcement, GoPro mentioned they would showcase this new technology during the 2015 X-Games in Aspen in addition to the AMA Monster Energy Supercross event, but, at the time, made no indication of a deal with the NHL.