When we think of video, we naturally think of moving images as the main component. Yet a comprehensive study for the Journal of the Audio Engineering Society found that audio quality had a significant influence on how viewers rated a video. In the experiment, the study participants were more likely to dislike a video when the audio quality was poor than a clip with poor image quality. So, to achieve that high-production value feel, many directors opt to hire a sound stage. This allows them to cut out external sounds and gives them higher control (depending on the studio) over the acoustics.
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