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These Creatives Bought A Sony FS7 And Made The Most Clever Unboxing Video We’ve Ever Seen

Dec 11, 2014 by Tiffany Mueller Leave a Comment
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Okay, I love getting new gear in the mail just as much as the next guy, but I’ve always been a little confused by unboxing videos. I’m not really sure why watching a stranger open a piece of mail is entertaining. Until now. When the team from over at 12FPS, a creative agency based in California, purchased a new Sony FS7 camera, they put their talent to work to create this three minute long “unboxing” video that is sure to bring a smile to your face. (Even if it isn’t you who is getting to open up the $8,000 video camera capable of capturing 4k at 60fps on it’s Super 35mm sensor.)

Now, to be fair, the video is more of a test footage clip than a true unboxing, but when an entire team of creatives get together to make an unboxing video, you almost have to expect a departure from the norm. [Read More…]

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Alex Baker is a portrait and lifestyle driven photographer based in Valencia, Spain. She works on a range of projects from commercial to fine art and has had work featured in publications such as The Daily Mail, Conde Nast Traveller and El Mundo, and has exhibited work across Europe

Dave Williams is an accomplished travel photographer, writer, and best-selling author from the UK. He is also a photography educator and published Aurora expert. Dave has traveled extensively in recent years, capturing stunning images from around the world in a modified van. His work has been featured in various publications and he has worked with notable brands such as Skoda, EE, Boeing, Huawei, Microsoft, BMW, Conde Nast, Electronic Arts, Discovery, BBC, The Guardian, ESPN, NBC, and many others.

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter - and occasional beta tester - of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

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