Initial reports stated Sony’s online store has the a7R listed for just $199.99 instead of $2,299.99, leading people to believe that someone had made a mistake.

A deeper look, however, reveals that several other products, including the a77II were listed for ridiculously low prices.

With so many product prices being slashed, it seems increasingly likely that a (very) disgruntled worker or a hacker attack is behind this.

The largest price reduction was on the 500mm f/4 telephoto lens which was advertised for just under $1,300 – a full $11,700 off its regular price!

Most of the prices have been corrected, while others are busy being fixed, but will Sony fulfill the orders that have already been placed? [Read More…]