If it isn’t on Instagram, it’s like it didn’t happen. When you travel, you gotta make the photos perfect, avoid clichés, and show everyone how much fun you’re having. I mean, the struggle is real, guys! To help you relax and enjoy the vacation, Ibis hotels in Switzerland offers “Social Media Sitter” who will take the pressure off of you and post to Instagram on your behalf.
In the U.S. and most industrialized nations, we have a collective infatuation with technology but a poor understanding of its effects – both intended and unintended. We love asking Siri to play our favorite song, but don’t fully consider the privacy implications of allowing the device to persistently listen to us. We love the convenience of smartphones, so much so that we’re willing to engage in destructive behavior like texting while driving. And we love the connectedness of social media, but are virtually powerless to the dopamine-dependent culture of likes and comments.
We recently featured an article by photographer Samuel Zeller touting the virtues of giving away photography on Unsplash for free: I’ve Been Sharing My Photography For Free On Unsplash for the Past 4 Years, Here’s What I Found.
I have to admit, I was really confused – why would any legit photographer ever consider giving away their work for free – or as Unsplash puts it:
Download free (do whatever you want) high-resolution photos.
I am also very confused why any designer would risk significant legal liability by using an image from Unsplash without a model release, property release or trade mark release.
So I decided to check out Unsplash for myself – here is what I found…
What is Unsplash?
It’s a website where photographers can share high resolution images, make them publicly available for everyone for free even for commercial use. It was created in May 2013 by Stephanie Liverani, Mikael Cho and Luke Chesser in Montreal, Canada.
Four months after creation they hit one million total downloads, and a year after they had more than a million downloads per month.
Now there’s 400’000+ high resolution images hosted on Unsplash which are shared by 65’000+ photographers from all around the world.
Last month 2400 photographers joined Unsplash and shared 25’000 new images (not just snapshots, some really good photography).
Here’s a few examples below:
Okay, I think the selfie-craze has gone too far. The doctors at Clinical Center in Niš, Serbia have recently shocked the public with a set of selfies taken in the middle of a surgery. They proudly posted the photos on their Instagram accounts and caused a massive public outrage on social networks.
Keeping photos off social networks by sending them to a social network? Sounds crazy, doesn’t it? Well, as crazy as it may sound, this is an attempt from Facebook and an Australian government agency to prevent sharing sensitive images without the subject’s permission. The goal is to take action before the nude images are posted online instead of taking them down after they’re already published. All you need to do is send nudes via Facebook… to yourself.
A photo is worth a thousand words, but when you pair the right photo with the right words – you can go viral. A few days ago, former US President Barack Obama tweeted Pete Souza’s photo, along with a quote of Nelson Mandela. The photo, quote, and the message seem to have really reached and touched people. As a result, and the tweet broke all the records with the number of likes and retweets counted in millions.
I’ve only been putting content on my YouTube channel in its current incarnation for a relatively short time. I had a channel years ago that did rather well, but YouTube (and the rest of the web) was a much simpler world back then.
Social networking platforms like Facebook and Twitter had only just launched. Instagram hadn’t even been thought up. There wasn’t really a whole lot of creators out there publicly on the web, either. Today, it’s all very different. So, this is how and why I market my new YouTube content on social media.