If Instagram’s recent incentive had you to get off TikTok and post Reels instead, TikTok now has a counteroffer. Its new program, TikTok Pulse, is created to share ad revenue with creators. And we’re speaking of a fair split: 50 percent of earnings will go to the platform, and the creators will get to keep the other 50 percent.
Instagram reportedly cutting Reels payouts by 70%
Last year Instagram announced the Reels Play Bonus Program, a program that allows creators to earn money from their Reels. Some serious sums were mentioned back then, but it appears that not everything is going as planned.
According to some reports, Instagram has slashed the payouts in the last couple of weeks. Some creators are seeing as much as a 70% cut, and to top it off, they reportedly need millions more views to get paid at all.
Instagram takes on TikTok again; launches auto-generated video captions
Other than shutting down its IGTV app, Instagram is bringing more changes to the video content on its platform. From now on, videos on Instagram will have auto-generated titles in over 15 languages. Sounds familiar? Yes, TikTok has this feature too.
Instagram now lets you bulk delete all of your older content
After allowing you to delete comments in bulk, Instagram has now expanded this possibility to… well, everything. From now on, you can go back and delete a whole bunch of your photos, videos, reels, stories in just a few clicks.
Dos and don’ts of writing a photographer bio
It would be nice if your photographs could do all the talking for you, but occasionally you need to use words. The about page on your website and your Instagram profile are just some of the places photographers need to have a bio. A good bio provides photographers with a powerful way to showcase their professional experience and convey their personalities to potential clients.
One of the consulting services we offer at Wonderful Machine is writing a photographer bio. You can view some of our case studies to see some examples of work we’ve done or email us to find out more about the services we offer.
Instagram quietly prompts users to create multiple accounts
Instagram has been quietly prompting single-account users to set up multiple accounts. While reminding you to take a break, Instagram is simultaneously encouraging you to become even more active on the app. Ironic, isn’t it?
Meta wants your nude photos so they won’t spread on Facebook and Instagram. Yes, really
Preventing revenge porn by sending your nude photos to someone else is probably not the way most of us would handle the issue, right? Well, Meta has come up with a “brilliant” idea to prevent your nude content from spreading across Facebook and Instagram. The company has launched a tool that lets you submit your explicit photos to a hashing database so that they can be recognized and removed from the platforms in the future. Needless to say, this has raised some concerns in the community.
Instagram pays creators $35,000 to get off TikTok and use Reels instead
It’s not a secret that TikTok is one of Instagram’s biggest competitors right now, if not the biggest. As if copying TikTok’s features (twice… no, three times), Instagram is now paying creators up to $35,000 to post Reels.
Instagram finally lets you post content from your desktop
Instagram Reels are now available on Facebook too
It’s not strange for Instagram to get new features, and then we see them on Facebook as well. After Stories, now it’s Reels’ turn. From now on, Reels are also available on Facebook, and there’s even a chance for you to monetize them.
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