From the moment we wake up in the morning to when we go to sleep at night, we check in on social media. A recent Statista survey found that the average social media user (59% globally) spends 2.5 hours logged in every single day. It’s not just changing how we socialize, but also how we work. Creatives spend an increasing amount of time networking and marketing their businesses on social media. And while it feels vital to be involved in your online networks, it can be a drain on our limited working hours. Social media for photographers is not just about sharing images to grow your following. You need to interact with your newsfeed and reply to comments, which can become all-encompassing and counterproductive.
These platforms are designed for ‘maximum engagement’, which means they have been devised so you spend as much time as possible on them. The question is how can photographers stay in the social media loop and develop a sustainable photography marketing strategy while leaving enough time for the rest of their workload?