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Has social media turned photography into a competition?

Jul 3, 2019 by Andy Hutchinson 14 Comments
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Being a photographer used to be pretty simple. You had a camera, you had a subject you liked photographing and you used to go out with your camera and photograph the subject you liked. And apart from perhaps showing off the occasional print at the local camera club to a group of like-minded tragics – that’s probably about as far as it went.

Then social media arrived and as with so many aspects of this modern connected life of ours, everything changed.

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Most Marketers Can’t Quantify The Value of Social Media – So Why Are We Still Investing In Likes?

How Social Media Networks Enable Creative Content Theft 2

Jul 24, 2018 by JP Danko Leave a Comment
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I just read an intriguing article by MDG Advertising that breaks down a new report showing that approximately half of the marketing professionals studied have no idea how to actually quantify the business value of social media.

The question then becomes: if marketing professionals cannot calculate a return on investment for social media, why is everyone still investing in likes and followers?

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Alex Baker is a portrait and lifestyle driven photographer based in Valencia, Spain. She works on a range of projects from commercial to fine art and has had work featured in publications such as The Daily Mail, Conde Nast Traveller and El Mundo, and has exhibited work across Europe

Dave Williams is an accomplished travel photographer, writer, and best-selling author from the UK. He is also a photography educator and published Aurora expert. Dave has traveled extensively in recent years, capturing stunning images from around the world in a modified van. His work has been featured in various publications and he has worked with notable brands such as Skoda, EE, Boeing, Huawei, Microsoft, BMW, Conde Nast, Electronic Arts, Discovery, BBC, The Guardian, ESPN, NBC, and many others.

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter - and occasional beta tester - of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

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