Instagram has nearly 500 million active users per day and pulls in engagement rates 23% higher than Facebook and 84 times higher than Twitter. With statistics like these, it’s the ultimate social media tool for photographers to share their work with clients worldwide.
However, staying on top of Instagram’s frequent feature updates and taking advantage of its potential to grow your business can be challenging.
You’ve probably heard lots of contradictory advice about Instagram best practices, particularly when it comes to engaging with your audience. There are several different approaches you can take to grow your following, but you need to do what’s best for you and what’s consistent with your brand. This guide will help you grow your presence on the platform with some proven and effective tips.