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Expert advice: Ten tips to make the best of Instagram as a photographer

Instagram has nearly 500 million active users per day and pulls in engagement rates 23% higher than Facebook and 84 times higher than Twitter. With statistics like these, it’s the ultimate social media tool for photographers to share their work with clients worldwide.

However, staying on top of Instagram’s frequent feature updates and taking advantage of its potential to grow your business can be challenging.

You’ve probably heard lots of contradictory advice about Instagram best practices, particularly when it comes to engaging with your audience. There are several different approaches you can take to grow your following, but you need to do what’s best for you and what’s consistent with your brand. This guide will help you grow your presence on the platform with some proven and effective tips.

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Instagram now lets you post photos to multiple accounts at once

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If you are an Instagram user, then you know that you can link multiple accounts to a single user name. This is a handy option, but Instagram is now making it easier to post to all the accounts you have. From now on, it’s possible to post the same image across all your accounts at once.

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5 things you need to do before sharing your photos

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If you can look beyond the painfully obvious click bait nature of the title for a moment, I promise you that the following 5 things need to become a mandatory part of your pre-upload checklist.

Remember you only get one chance to impress with your shots and I know we all get very excited to share an image as soon as we’ve taken it, but just take a few moments to check these 5 things are done before you do so and I promise you’ll thank yourself later.

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These are the social media image sizes you should use in 2018

As often happens around this time of year, Make a Website Hub have released their guidelines and cheat sheet for the image sizes we should be using on social media. Here, we’re going to go over the two that are most relevant to photographers. Facebook and Instagram. If you want to know the others, be sure to download their cheatsheet PDF.

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2017 Social Media Image Sizes Cheat Sheet

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It’s hard to imagine someone who doesn’t use at least one social network. If you have your own business, it’s even more difficult to imagine such scenario. In the modern era, most of us use social networks to promote our work. For photographers, this means uploading your photos on several social networks, and each has its specific image sizes and formats. If you want to represent your images the right way, you should know what the best formats are – and the help comes in the form of a comprehensive cheat sheet.

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