Leica has released a smartphone. Well, technically, Japanese multinational conglomerate, SoftBank Group has released a “new” smartphone with Leica branding. But for all intents and purposes, it will obviously become known as “the Leica smartphone”. If the name sounds familiar, SoftBank is the company with which Leica invested $121 million in Light in 2018.
While Leica has lent its name to camera modules in various devices from Huawei and others, this is the first time that Leica’s name along with the famous red dot will be front and centre on the device as a whole. Leica has been expressing a desire to make their own smartphone since at least 2017, so the device shouldn’t come as much of a surprise.