The new SmallHD Focus 7 brings not only a size upgrade over the previous SmallHD Focus model but also some tech upgrades. It has a 1920×1200 touchscreen display, supports 4K video input, it a compact design weighing only 386g that features four separate 1/4-20″ mounting threads, and is powered by a pair of hot-swappable Sony L series integrated batteries.
For me, the separation between SmallHD and Atomos was pretty clear. Atomos made recording monitors (mostly) and SmallHD made monitors that do not record. This is changing with Atomos latest Announcement, the Atomos Shinobi. The Atomos Shinobi is a 5.2″ on camera monitor that has (give or take) all the fancy features that the Atomos Ninja V has, sans internal recording and $300.