If you’ve seen the invisible gorilla experiment you already know how oblivious to details we can be, even when something is right in front of us.
A brilliant new video commercial by the Czech car manufacturer uses the same principals of selective attention and seems to work even on people who know what they’re watching.
Photographers deal with including (or excluding) details on a daily basis. This leads many to believe they have an exceptional ability to notice details that others don’t.
It’s time to test just how attentive you really are.