The market for photo and video LEDs is becoming quite commoditized. Having good CRI (95+), both RGB and white LEDs, or an app, is not enough to compete in the market anymore. This is why brands are turning to fight either on price, quality, and service or, most interestingly, on features and innovation. Enter the Sirui Dragon Light, a bendable, app-controlled RGBWW LED strip. While this is not the first bendable light (see KYU-6), it is the first big, high-output flexible light. And this is worth a look.
Sirui is well known for its tripod line and its anamorphic lenses, so it is interesting to see how their knowledge of other photography lines will translate into making an LED. And right off the bat, you can see it is not a tube, it is not a panel, it is not a COB, it is something else entirely.