Sigma has today announced the addition of three new full frame lenses to their Cinema line. The 28mm T1.5, 40mm T1.5 and 105mm T1.5 are the newest high-speed cinema lenses from Sigma. This brings the total lineup of Sigma’s full frame high-speed cinema lenses to ten. With the addition of the three new lenses, eight out of the ten are now a super fast T1.5 aperture, with only the 135mm and 14mm lenses sitting at T2.
Watch me try to understand Sigma’s plans in the video market and fail miserably
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I love Sigma, they brought quite a few innovations to the photography world: updatable lenses, ceramic filters, the Quattro camera family, and probably a few more that I am not currently recalling. With the amazing tech behind the Foveon sensor, and seven cine lenses announced in the last year, I was really curious to learn what are Sigma’s plans in the video segment.
We met with Zach Howard from Sigma’s marketing dept, and I tried to understand if Sigma is just testing the water in video, so to say, or are they planning to be a significant player in the video market.
We basically had two questions: Is Sigma planning to be a significant player in the video market, and are Sigma going to bring out more cameras, hopefully with Foveon for video. Let me just say that response was entertaining :)
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