Which social media platform do you use to build your photography or video business? You are using at least one right? Done correctly, it can be an amazing addition in how you reach your potential clients. Done poorly, and it’s little more than a time suck.
But which platform should you be using? There are so many to choose from, and with the goal posts changing frequently it can be confusing. In this video, the guys from YCImaging posted every day for two weeks on three of the major apps: YouTube shorts, Instagram reels, and TikTok to see which would build their audience the quickest.