Shopping came to Instagram quite a while ago, and now it’s finally expanding to creators. Starting from 9 July, all creators will be able to access Instagram Shopping and offer their products to buyers directly through the app.
Earlier this week, 150 umbrellas were put up in Culver Square, a shopping mall in Colchester, Essex, UK. Although photos have been all over Instagram and Facebook, one photographer was recently interrupted by security staff when he pointed his camera to the umbrellas. They allegedly told him that taking photos was forbidden and that he should have permission from the management.
Facebook’s takeover of Instagram becomes more apparent by the day. We’ve seen ads, selective algorithm driven feeds, business pages and other features. Some good, some bad. Now, we get online shopping, too. We already have ads popping up in our feeds as we browse. Now we’ll start seeing them inside the posts themselves.
Facebook’s own “marketplace” seems to have completely taken control over the iOS app. I’m constantly being told about tat that people have for sale in various groups with no way to shut it off. Hopefully, Instagram’s new shopping implementation will be a little less annoying.