When I first thought of making a photography project where I work, I thought it would be a good idea to talk about it with THE BOSS.

THE BOSS was really enthusiastic about the idea and was the first to get his portrait taken.

So, here is the tale of how I shot my boss and lived to tell the tale.

This is the point where I am gonna stop calling him THE BOSS and tell you that his name is Yossi.

Yossi is a very calm dude person. He is one of those guys that when everybody is running around to meet a deadline, makes sure we are running at the right direction. And calmness is the main feature that we wanted to show in Yossi’s portrait.

Another nice thing about Yossi is his car. In a high-tech world where everybody drives nice fancy big Dollar cars, Yossi is true to his love – a bitten up Citroen BX from the early 90’s. When once asked him about tithe told me that “Citroen BX is not a car, it is a way of life”. So, the car had to go into the shot.

Lastly I wanted to say that Yossi is a great boss, loved by all and is an example of fine, sharp management. Always bringing results, and gives true guidance. (And it has nothing to do with the fact that I asked for a raise last month, or the fact that I know that you are reading this blog).[Read More…]

After more then two years of running DIYP, I finally feel comfortable to share the fact that I am living a double life. It took me countless rehearsals in front of the mirror to gather the guts to tell. Here goes:

Aside from my real life as a blogger and a photographer, I also have a secret identity as a software developer. Yes, every morning I step into my secret cave, and trade the camera and flash for laptop and network equipment.

Although my family safety demands that I will not disclose my secret identity’s workplace, I can hint that I work for the same company that made the cute Little Professor Calculator – that’s the guy on the left (Image by draggin). Yes, I work for The Silicon Masters Texas Instruments.

What do I do there? I can not reveal (Actually I can, but then I’ll have to kill you). Let’s just say that if you are reading this page via a Comcast or other cable service, you’re surfing my code.

For the last year and a half, I’ve been involved in a challenging development project, creating the next generation of TI’s Cable Modem. As the project evolved and deadlines started to come closer and closer, work started to take on more and more time from other aspects of my life. One of the major casualties was my passion – Photography.

It was time to ACT! I went into my secret photo cave and planned my revenge. After ruling out Plan A (storm the offices with a flame-thrower), and Plan B (move the studio into my cubicle), I came up with the ultimate plan.

I will combine (or as managers like to say create synergy) between work and photography. This is when I came up with the Shoot the Team Project. Read more.

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