When the Ultimate Lens Hood was first announced a couple of years ago, it came via Kickstarter and saw pretty massive success, overachieving its funding goal by more than 2,000%. If you haven’t seen it before, it’s basically a big rubber lens hood that allows you to shoot through glass while eliminating reflections bouncing off your side.

Now, after the success of the original, they’re launching the Ultimate Lens Hood 2.0, with two new products, the ULHmobile for smartphones and the ULHgo for DSLR and mirrorless cameras. With as well as the original crowdfunding route went, they’ve once again taken to Kickstarter and it’s already over 600% funded.

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One would think that a lens hood is a simple and straightforward sort of thing. We’ve all got them for our various lenses to help prevent the sun from flaring into the front element. But flare isn’t the only thing that lens hoods can be good for, as The Ultimate Lens Hood is out to prove.

The Ultimate Lens Hood (we’ll call it ULH from now on) is basically a black stretchy silicone cone that goes over the end of your lens. It serves the purpose of a regular lens hood (to a degree), but also allows you to eliminate unwanted reflections, and protect your gear from the elements.

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