I’ve always loved the water. As a child, the promise of swimming, splashing, or jumping over salty waves was the one and only thing that could pull me away from my (endless library of) books with a smile on my face. Power over H2O was always my go-to superpower. Maybe because of that, I’ve come to equate water with magic. The Underwater Photographers I recently had the pleasure of speaking with seem to agree — to a certain extent.
Social media is a vital part of how a business promotes itself, and having a wide variety of social media tools at your disposal is important. While you can link all your social media accounts together to create one post appearing on all of them, this strategy ignores unique opportunities each platform offers to its audience.
For example, Twitter might be perceived as just a witty space to carefully craft a succinct 280 characters. But it has features that distinguish it from other platforms to help you build your brand and implement your business strategies.
Instagram has nearly 500 million active users per day and pulls in engagement rates 23% higher than Facebook and 84 times higher than Twitter. With statistics like these, it’s the ultimate social media tool for photographers to share their work with clients worldwide.
However, staying on top of Instagram’s frequent feature updates and taking advantage of its potential to grow your business can be challenging.
You’ve probably heard lots of contradictory advice about Instagram best practices, particularly when it comes to engaging with your audience. There are several different approaches you can take to grow your following, but you need to do what’s best for you and what’s consistent with your brand. This guide will help you grow your presence on the platform with some proven and effective tips.
Years ago, simply having a good website was enough for a photographer. Updating your site once every year was okay, and it basically existed as a digital version of your print portfolio. It was not the primary way that potential clients evaluated you. Today, it’s a vastly different landscape. You’re no longer limited to just having a website — or at least you don’t have to be. The internet offers savvy and ambitious photographers dozens of possible avenues to make themselves known to potential clients. To take advantage of them, you need to build your web presence.
Self-promotion is essential to creating an online presence — increasing your visibility and establishing yourself as an authority, expert, ninja, or whatever. After all this time, you finally get to tell the world how great you are!
Instagram and influencers brought along a constant stream of sepia-toned morning lattes and high-contrast avocado toasts. But what does it mean to be a professional food photographer? What are the major publications and brands that a food photographer seeks? And how do you find the best one to help your food & drink-centered business stand out?
Los Angeles-based Margo Moritz began learning the craft of photography at the age of 13. Since then, she has worked as an editorial and more recently a commercial photographer and taught courses at the Academy of Art University in San Francisco and elsewhere.
For the past few years, one of Margo’s ongoing projects has featured portraits and lifestyle images of teenage girls. For Margo, the natural evolution of this project was to offer them an intensive photography course.