Seth Godin

There’s a segment of readers (yes, those of you who have life and your career all figured out) who will dismiss this as drivel. This is for the more humble among you…

In a recent blog post, marketing guru Seth Godin asked a series of simple, yet poignant, questions:

Is it meeting your needs…

Or merely creating new wants?

Is it honoring your time or squandering your time?

Is it connecting you with those you care about, or separating you from them?

Is it exposing you or giving you a place to hide?

Is it important, or only urgent?

Is it right, or simply convenient?

Is it making things better, or merely more pressing?

Is it leveraging your work or wasting it?

What is it for?

…and, immediately, I began to reflect on my own career as a creative professional.