Senzo

I’ve always found Olympus cameras to have excellent quality. But when I first picked up the PEN-F, it was immediately apparent that the quality of this camera is of a higher caliber. The PEN-F oozes quality. The attention to detail, the way it feels in my hand, the satisfying heft of the camera, I knew, was all deliberately designed. I wanted to find out more about the thinking behind the PEN-F because I felt that there was something special going on.

The allure of small cameras have always revolved around the possibility of having a high quality, precision photographic tool that doesn’t get in the way and thus, ready to go anywhere with you. There have been many small cameras over the years, especially point-and-shoots that were the mainstay for the general consumer for decades. Of course, these cameras fell by the wayside with the arrival of the smartphone. But the essence of small cameras, or compactness — of something that is well made and efficiently packaged — continues to entice photographers around the world. Like luxury watches and jewelry, small products have a magnetic quality that many people around the world feel drawn to.