I’m sure you’ve all heard of the selfie stick, and based on the huge quantities sold most of you probably own one, but you don’t have one of these.

Popularized in late 2013 by Kim Kardashian, the belfie (butt selfie) is regarded as an expert-level self-portrait, to be attempted only by those who posses copious amounts of experience and a keen eye for selfie composition.

If you’ve ever tried taking a belfie, and feel free not to try if you haven’t, you’ll know that a good one is not an easy feat to accomplish. That is about to change.

Enter (or leave us alone before you even arrive) the camera accessory every (or no) person should carry at all times (or never) – the Belfie Stick.

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