When you take a selfie, when is it ready to be posted on social media? How much editing does it need before you share it with your followers? British photographer John Rankin Waddell, aka Rankin, explored this in his project Selfie Harm, and he ended up with alarming results.

Rankin photographed fifteen teenagers with barely any makeup and gave the portraits a simple, natural aesthetic. Then he asked boys and girls to edit their own photos until they felt they were social-media ready. The resulting photos were scary and worrying, showing just how dangerous image altering can be for young people’s mental health and self-image.

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