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Sean Da

YI CEO: Splitting off from XIAOMI, We are not afraid of crappy counterfeits, China will get bigger

Oct 15, 2016 by Udi Tirosh 1 Comment
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We are keeping a close eye on YI. initially dubbed as the GoPro killer, YI has been growing. They have a gimbal out, a drone in the planning and a mirrorless camera. I thought it would be very interesting to speak with YI CEO, Mr. Sean Da, about the past, present and future of YI.

It is clear that YI is very technology focused. When we talked with, Mr. Sean Da, he was not telling a lifestyle story about mountain climbing, surfing or parachuting. He was simply saying, we have the best camera in the market. This is a really interesting approach to the market, but I think it is also one of the companies weak spots. A lot of the market is not being sold on tech, it is being sold on stories and I think that YI will have to pivot that was if they want to conquer the market.

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Udi Tirosh: from diyphotography.netUdi Tirosh is an entrepreneur, photography inventor, journalist, educator, and writer based in Israel. With over 25 years of experience in the photo-video industry, Udi has built and sold several photography-related brands. Udi has a double degree in mass media communications and computer science.

Alex Baker: from diyphotography.netAlex Baker is a portrait and lifestyle driven photographer based in Valencia, Spain. She works on a range of projects from commercial to fine art and has had work featured in publications such as The Daily Mail, Conde Nast Traveller and El Mundo, and has exhibited work across Europe

David Williams: from diyphotography.netDave Williams is an accomplished travel photographer, writer, and best-selling author from the UK. He is also a photography educator and published Aurora expert. Dave has traveled extensively in recent years, capturing stunning images from around the world in a modified van. His work has been featured in various publications and he has worked with notable brands such as Skoda, EE, Boeing, Huawei, Microsoft, BMW, Conde Nast, Electronic Arts, Discovery, BBC, The Guardian, ESPN, NBC, and many others.

John Aldred: from diyphotography.netJohn Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter - and occasional beta tester - of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

Dunja Djudjic: from diyphotography.netDunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

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